By Edward Russell
This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding.
“A strong use of colour and typography allowed for easy navigation of content and key information was clearly highlighted. The overall print and production of the book was to a very high standard. Nicely done!” - British Book Design & Production Awards
“The best way I can describe it is to say that it’s not just a marketing book, but a work of art. Brilliant.” - Anthony Browne, Greenwich College, UK
“This book is clearly laid out, has excellent, relevant and well considered up-to-date information on brands, customers and selling.” - Emma Laird, Reading College, UK
“I have other titles from AVA Publishing, and I have been very impressed with them ... I think the layout and style make it an easy read and very user friendly. I can quickly find specific topics, and read the information quickly. And it covers many of our objectives.” - Kyle Iman, Art Institute of Salt Lake City, USA
Published by AVA / Bloomsbury
34230 x 200 mm